Anaxee Digital Runner on Doordarshan’s Startup Champions 2.0

Anaxee Digital Runner on Doordarshan’s Startup Champions 2.0

Since childhood, We have all grown up watching shows like Ramayana, Mahabharata, Shaktiman, Malgudi days, and Byomkesh Bakshi on Doordarshan. All these shows made our childhood more fond and beautiful. That’s why we are more than happy when we get a chance to feature ourselves on the same Doordarshan.

We can not wait to tell you that we have been featured in the nationally acclaimed TV show “Startup Champions 2.0” on DD National and other DD networks like DD News & DD India. Sponsored by Startup India- ‘Startup Champions’ covers all the winners of the National Startup Award 2021 and provides a platform to showcase their ideas, journeys, and businesses to a broader audience.

As a National Award Winning Startup, Anaxee Digital Runners was honored to be selected for this prestigious program. Startup Champion highlights the journey of Anaxee Digital Runner, from its humble beginnings to its current success as a leading player by providing Last Mile Reach to its customers. It showcases the hard work, determination, and innovative ideas that have made our business what it is today.

Startup Champion’s host Paritosh Sharma -Founder of MBA Plus & Former Head of Bada Bussiness tells about Data Supremacy in this Digital world. And how Anaxee Digital Runners is making Data marks with 40000+ Digital Runners all over India. 

Link of Episode of Startup champion on DD National: Start Up 2.0: Prog’ witnesses National award-winning Startup Anaxee Digital Runner

We are grateful to the team at “Startup Champions 2.0” for giving us this opportunity and to our Digital Runners & customers who have helped us get to where we are today. We look forward to continuing to grow and innovate and being a part of this exciting and dynamic community.

Winner of a city startup contest is harnessing the power of rural, semi-urban youth

Winner of a city startup contest is harnessing the power of rural, semi-urban youth

Anaxee’s business model involved “digital runners” or the local youth who act as a last-mile network.

When TiE Global Summit 2022, one of the world’s largest gatherings of startup leaders, investors and business experts, takes place in Hyderabad in December, Arti Agarwal will be talking about harnessing thousands of rural youth to take e-commerce and social initiatives into the deep pockets of India. Co-founder of an Indore-based startup, called Anaxee Digital Runners, with Govind Agrawal, Arti is the winner of this year’s Pune Chapter of the TiE Women’s Global Contest.

India has a high youth unemployment rate, a crisis worsened by the coronavirus pandemic. Anaxee’s business model involved “digital runners” or the local youth who act as a last-mile network. “As a company, our business is to help other businesses scale in Tier II and Tier III geographies. We started in 2016, essentially as a KYC or a verification business. This was the time that major telecom and fintech companies had deployed thousands of people across the country to carry out digital onboarding. One hundred crore Indians had also been enrolled for Aadhaar that year. After these initiatives, the enrolment operators were jobless. These were trained resources who knew to use technology and take fingerprints, among others. Anaxee started as an on-demand KYC for fintech companies,” says Arti, whose background is in biometrics.

Over the years, it has become one of India’s largest last-mile runner networks. Till now, more than 40,000 runners have cumulatively worked for them and the startup has a presence in 26 states, including those in the Northeast. Anaxee raised its last funding in 2018, taking the total amount raised to Rs 2.50 crore. The company earned a revenue of Rs 19.4 crore and turned profitable in 2022. “Now, we will look to raising a pre-series round of $ eight million,” says Arti.

The Anaxee runners work in conducting market surveys, data collection, lead generation, verification and KYC, among others, for companies. “We are working in Tier II and Tier III cities in different geographies in India. We don’t do Tier I cities. Around Pune, for instance, our runners are present in various talukas working, mostly, in lead generation for tractors in that area,” says Arti.

The service has been used by a number of major brands, chiefly in the consumer and agritech sectors. The model suits companies that either don’t have the resources or don’t want to invest in rural geographies but want to make inroads in that market. A lot of brands, for instance, have showrooms in the major metros but not in places such as Nashik and Sangli despite a demand but not enough promise of volume.

That is one of the reasons that we see a lot of commerce flow coming from smaller towns and cities. There are people with aspirations but products and services do not reach them. The solution would be to have an aggregator who is able to aggregate the demand and make these services available on demand. We thought that multiple brands can use our network for services and products. It becomes affordable for them because they don’t have to pay us the entire cost of the supply chain. When they use our services, we become successful and are able to upgrade” says Arti.

The runners are local youth who live in these towns and cities. A lot of them are students, who have passed Class 12 and many are graduates. They are tech and mobile-savvy and would have shifted to a bigger town in search of job opportunities. With more funding, Anaxee plans to develop its technology and spend on upgraded soft-skill development and other training for the runners.

Anaxee has built systems for training the runners, getting feedback and for quality checks. “We have a sustainable way of onboarding and training our runners. All the training and assessments happen online. Before runners work on a project, they have to undergo training. We do frequent Zoom sessions with runners online so that we know them better. We realise that the runners are self-motivated, we just need to ensure that the training is proper,” says Arti, adding that the company has a sizeable support team in the office to handle queries from the runners if they face issues on the field. “We have a quality check team that monitors work done on the field in real-time. Even if a runner happens to make a mistake, we quickly give them feedback and bring them on track” she says.

One of the biggest successes of the company was during the vaccination drive last year as the government tried to get people to take the shot against Covid-19. Anaxee ran a programme called Project Swaraksha, which was a vaccination awareness drive to help rural citizens get vaccinated. “We counselled almost 30 lakh rural citizens and successfully vaccinated around 18 lakh. It is possible that more people got vaccinated but we don’t have proof,” says Arti. “Project Suraksha was great as our runners were unemployed due to the lockdown and this was an opportunity for them to earn as much as Rs 50,000 per month” she adds.

Tech for Climate

Tech for Climate –

To assess the carbon impact and authenticity of any carbon-related project, it is important to have a tech-enabled approach.

We at Anaxee can provide an end-to-end tech solution (Mobile App + Data Dashboards) to monitor and execute such projects. For instance, we have a ready tech platform for the complete execution and monitoring of the Clean Cooking (Cookstove Distribution) project from Baseline Survey > Product Demo & Awareness > Household Registration > Cookstove Distribution > Usage Survey & Monitor.

Our platform brings complete visibility and traceability to the entire process.

In India, using this technology, we have executed large-scale Social Projects where we reached 3 Million rural people with 20,000 Field Executives.

Overall, we have an extensive network of 40,000+ Field Executives (tech-enabled feet on street) covering over 60% of the country.


Tech with multiple Use cases-

• Cookstove Distribution

• Water Filter / Purification

• Solar Device Distribution

• Agroforestry

• Regenerative Agriculture

• Plantation

• Irrigation Devices




What do you get?

• Complete Last-Mile Visibility

• Track your field personnel

• Quantify the Impact generated

• Perform Multiple Analysis and Insights on Real-Time Dashboards


In India, we have used our technology to execute large-scale Social Projects:

• Reached 4 Million+ Rural people

• Across 50,000+ villages

• 40,000+ Field Executives using our app


For Instance,

In the Clean Cooking Domain (Cookstove Distribution)

We have developed an end-to-end tech platform to capture, store and monitor data for the entire project lifecycle.


The app provides customized tasks creation and management in an effortless manner.



Using our tech you can-

• Make repeat visits

• Create a customized workflow

• Zero dependence on field staff

• Baseline Survey

• Product Demo

• Household Registration

• ICS Distribution & Training

• Project Monitoring



Create Detailed Profile of every beneficiary:

• Spreadsheet, Gallery, Map views

• Detailed Data Dashboard

• Colour-coded

• Reduced Spelling errors

• Easy to Sort/ Filter

With the growing requirement of tech-enabled carbon projects, we are seeing major traction in this domain. We are open to providing technology as a service to multiple organisations across the globe to better implement and monitor such projects.

Please reach out to us for a demo today!



Indore News: इंदौर, नईदुनिया प्रतिनिधि। जैन इंटरनेशनल ट्रेड आर्गनाइजेशन (जीतो) इंदौर इकाई के यूथ विंग ने ब्रिलियंट कन्वेंशन सेंटर में मोटिवेशनल सत्र का आयोजन किया। इसका शीर्षक विजनरीज के साथ वाइबिंग था। इसका मकसद शहर में जैन समुदाय के युवा उद्यमियों को बिजनेस बढ़ाने की व्यावसायिक शिक्षा देना था।
पैनलिस्ट में सेंट्रल लैब की डा. विनीता कोठारी, एनकिंग इंटरनेशनल के मनीष डबकारा, एनेक्सी के गोविंद अग्रवाल, एमएमसी कन्वर्ट की शानू मेहता शामिल थी। सभी ने अपने स्टार्टअप की कहानी साझा की। साथ ही विफलता और सही व्यवसाय माडल चुनने के तरीके के बारे में सुझाव दिए। इस दौरान व्यवसाय स्वचालन की आवश्यकता, पीढ़ी के अंतर के बारे में और पारिवारिक व्यवसायों में उन्हें कैसे दूर किया जाए तथा व्यवसायों की कार्पोरेट सामाजिक जिम्मेदारी पर भी बात की गई।
मोटिवेशनल स्पीकर सत्र के लिए रेनेसा युनिवर्सिटी के चांसलर स्वप्निल कोठारी को आमंत्रित किया गया था। उन्होंने जुनून और महत्वाकांक्षा और महात्वकांक्षा और उत्कृष्टता की आकांक्षा के बीच का अंतर बताया। उन्होंने उद्यमियों के लिए एक सफलता का मंत्र भी दिया कि सफल होने के लिए या तो अपने काम करने का तरीका बदल दें या अपने काम के नियमों को अथवा काम को बदल लें।

इस कार्यक्रम में लगभग 200 लोगों ने हिस्सा लिया। आयोजन समिति में एमपीसीजी युवा अध्यक्ष मयंक दोशी, एमपीसीजी युवा उपाध्यक्ष प्रतीक सूर्य, इंदौर युवा अध्यक्ष प्रीना सालगिया सेठी, इंदौर युवा उपाध्यक्ष निमित चेलावत, इंदौर युवा मुख्य सचिव श्रेया नाहटा सूर्या, प्रखर मेहता, अनल जैन, ऋषिका जैन, तरंग चेलावत, उमंग चेलावत, दिव्यांक डगरिया, करण मोदी और सिद्धि कांकरिया शामिल थे।कार्यक्रम के अंत में जीतो एमपीसीजी के अध्यक्ष कमलेश सोजतिया और जीतो इंदौर इकाई के अध्यक्ष हितेंद्र मेहता ने यूथ विंग के प्रयासों की सराहना की और सफल आयोजन पर उन्हें बधाई दी।

Project Swaraksha Documentary by Facebook | Anaxee Digital Runners Pvt Ltd

Project Swaraksha Documentary by Facebook | Anaxee Digital Runners Pvt Ltd

This #film is very important. It showcases how Project Swaraksha created an impact on a large scale. We reached 3 million rural citizens, counseling them and helping 2 million people get vaccinated. This project helped in demonstrating how a large distributed human network equipped with the right technology can help in solving any kind of problem.

Around 1 year back, in June 2021, when Vaccine Hesitancy was a big concern across Rural India, Anaxee Digital Runners Private Limited started a small social initiative with our #Digital Runners to help counsel rural citizens and explain the benefits of the Covid Vaccine. Since the complete CoWIN Vaccination program was online, there was a digital divide, making access to vaccination difficult for a lot of rural people.

Do you remember, people, fighting to get an appointment on the CoWIN portal?

Project Swaraksha came to the rescue, providing digital assistance using Digital Runners + Technology. We thank Meta (aka Facebook) for covering our story in such a beautiful manner. Please go through this 9 mins Documentary made by National Film Award-winning producer, Priyanka More on Project Swaraksha and Anaxee. Released on #FacebookWatch.

Indore Gourav Divas

Govind Agrawal, CEO Anaxee Digital Runners Private Limited was invited as a Speaker at StartUps and IT Seminar and Exhibition today under the seven-day long celebration of ‘Indore Gourav Divas’ today along with Sawan S Laddha, Mayur Sethi, Arti Gupta Agrawal, Saloni Sethi, and MSME dept.

𝗪𝗼𝗺𝗲𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 & 𝗜𝗧 E𝘃𝗲𝗻𝘁 | 𝗜𝗻𝗱𝗼𝗿𝗲 𝗚𝗼𝘂𝗿𝗮𝘃 𝗗𝗶𝘄𝗮𝘀 | 31st May 2022

Arti Agrawal- Co Founder & COO, Anaxee Digital Runners Pvt. Ltd moderator of the Women Startup & IT event organized by MP Government under series of event conducted during Indore Gourav Diwas.

No worries if you weren’t present at the Indore Gourav Diwas event, we have got the insightful glimpse of our COO Arti Gupta Agrawal, Anaxee Digital Runners Private Limited addressing the event.

Shanu Mehta Co-Founder MMC Convert
Dr. Sandhya Chouksey – Director, LNCT Group of Colleges
Jyoti Garg – Managing Director, @Garon Foods
Pooja Maheshwari – Founder & CEO , Smarg Technologies
Saloni Sethi – Partner, advertice

Introducing Sandeep Nailwal, Founder of Crypto Relief Fund.

Initially, we started Project Swaraksha as a crowdsourced initiative. The idea was to reach to the local industrialists, and organizations like CII to raise funds, and target vaccination of 1 Lakh rural citizens.

But then our message reached the Crypto Relief Fund who took interest and committed 1 million rural citizens which changed the complete course of Project swaraksha.

Listen to what founder of Crypto Relief Fund, Sandeep Nailwal has to say. Sandeep Nailwal is also the Co Founder of Polygon.

We thank Puneet Agrawal of Crypto Relief Fund, and the team for trusting us.

Documentary on Project Swaraksha by Facebook | Anaxee Digital Runners | Trailer

The trailer is out now!

The full Documentary on Project Swaraksha will be released on 14th June 2022 on Facebook Watch. This documentary film is produced by National Film Award winner, Ms. Priyanka More. She won the 67th National Film Award for Best Film on Social Issues category.

It will showcase our tech-based approach to executing social project touching 3 million rural citizens across India.

The Team Priyanka More has beautifully captured insights of field work done under Project Swaraksha. The film demonstrates how a large distributed human network + technology can help in large-scale health interventions in rural India.

Releasing Soon on your screen! 14 June 2022

Anaxee’s Co-founder and CEO: Govind Agrawal, extends his gratitude to Crypto Relief

Project Swaraksha is India’s largest door-to-door rural vaccine awareness campaign started by
Anaxee Digital Runners. This is a robustly managed campaign through technology-enabled data
collection that ensures fool proof execution of the program in rural and semi-urban India.

Project Swaraksha’s Vaccination Awareness initiative for Rural India, in collaboration with GiveIndia’s
‘Vaccinate India Program,’ addresses major issues such as providing the vaccine to remote places
and overcoming vaccination hesitancy, by promoting efforts that enable this in a fair and secure

Govind Agrawal, Co-founder and CEO of Anaxee was happy to receive more support from social
organizations like GiveIndia. According to him knowledge & understanding of GiveIndia in creating
Social Good, will further scale up Project Swaraksha. Anaxee aims to make India COVID-free, and
would go to any length to accomplish it. Anaxee will use the Crypto Relief grant to expand the
vaccine programme to cover the most vulnerable people.

Anaxee’s last-mile distributed network of Digital Runners can be deployed to solve any health initiative in the whole of India.

It is important to note that 1 out of every 1000 people vaccinated in India got counselled by Anaxee’s Digital Runners. 

Despite the fact that India has accomplished a significant milestone by administering 100 crore
vaccines, more efforts are required to assist the Indian government in boosting vaccination coverage and delivering it to various parts of the country. And this campaign is in keeping with the fund’s existing order to help the government and civil society in improving vaccine coverage.